ARTRA MAGAZINE
TURN SCEPTICS INTO BELIEVERS
Category
Animations
In Sri Lanka art is defined, categorised - put in a box. Art is an intangible. Art isn't vocational. Art lives in a gallery and doesn't relate to the everyday. Artra Magazine does different. Their aim is to destroy convention, helping people appreciate and cultivate their own relationship with art.
Solution
We were called in on various projects to turn sceptics into believers. Our approach involved showcasing the dynamics and aesthetics of art through transitions, colour palettes and styles.
