BEEFSTEAK CLUB – THE BEAST
RELEASE THE BEAST
Category
Campaigns
Dark Reds are on the rise. But the Beast is a different breed. A mysterious and edgy Dark Red wine made in the deepest, darkest regions of the Douro. Animalistic, grimy, bestial. An ominous message growled from the shadows.
Solution
First rule of horror: don't show all of the monster. Tension lives in glimpses. The imagination fills the gaps. Slowly, we revealed parts of The Beast, coupled with haunting lines, abrasive audio and a full- on Blum House grunge aesthetic. We then launched at Taste of London Festival.
