LEXUS IS

The Lexus IS was hitting Print DM. But often words exit the hyperbolic spin cycle bereft of meaning. Photography helps sure. But sleek and sexy is so normalised. Digital integration elevated concept. Add a smartphone into the mix for an experiential flicker of the driving experience.

Category

Product & Artistry

Animations

The Lexus IS instrument cluster and combination meter is jaw dropping. Ignition triggers a kinetic animated display. We replicated the process on video and linked it to a URL. Simply enter the URL into your smartphone, place the phone on the blank space on the dashboard in the print, and start the virtual ignition on screen. Touch triggered a torrent of test drives.

A man wearing a virtual reality headset, immersed in a digital experience, with a focused expression on her face.

A woman in a helmet with a light trail, suggesting movement or speed in a dynamic outdoor setting.

A woman with her eyes closed, wearing a helmet, appears to be in a moment of concentration or relaxation.

Two men wearing yellow and black face masks, standing side by side, with neutral expressions on their faces.

Solution

To solve these challenges, we rebuilt Euphoria’s experience around clarity, structure, and intentional motion. The interface was redesigned with a lighter visual rhythm, allowing users to focus on the essentials without losing the product’s futuristic identity. We streamlined the navigation, reduced unnecessary steps, and introduced a scalable component system that keeps the experience consistent across every screen. Subtle animations were added to guide user attention, making the journey feel smooth and expressive. The result is a balanced product experience.