Nando's

When a client mentions ‘fraudulent chicken claims' it's hard to hold in the LOL-age. But this was Nando's problem. Their popular loyalty scheme was analogue. Stamps and cardboard– ripe for hijinks and shenanigans. We took the scheme digital.

How to position the evolution?

Analogue cardboard had its issues. Lose the card and there's no record. Leave it in your jeans, pop them in the washing machine and say goodbye. We juxtaposed these negatives with the benefits of both a digital system and the plastic card. The launch was a smash with 1.4 million new cards registered in year one.

A man wearing a virtual reality headset, immersed in a digital experience, with a focused expression on her face.

A woman in a helmet with a light trail, suggesting movement or speed in a dynamic outdoor setting.

A woman with her eyes closed, wearing a helmet, appears to be in a moment of concentration or relaxation.