PUMA FOOTBALL – FOR REAL

Euro 2012 was looming. PUMA Football wasn't a sponsor. Plus the flood of melodramatic hyper-stylised comms from The Swoosh and The Stripes was imminent. Puma wanted fresh. Forget logo-clad robots, let's humanise the players and their lives? This was the kick off for Puma Dream Catcher.

Category

Campaigns

The Euros were being co-hosted by Poland and the Ukraine, and coincidentally a Ukrainian sand artist – Kseniya Samanova – won Ukraine's Got Talent. We would explore the player's humanity through her sand art. This fully integrated digital campaign PUMA Football a unique and nationalistically relevant footprint at the tourney.