PUMA FOOTBALL – FOR REAL

Euro 2012 was looming. PUMA Football wasn't a sponsor. Plus the flood of melodramatic hyper-stylised comms from The Swoosh and The Stripes was imminent. Puma wanted fresh. Forget logo-clad robots, let's humanise the players and their lives? This was the kick off for Puma Dream Catcher.

Category

Campaigns

Puma Football
Puma Football
Puma Football

The Euros were being co-hosted by Poland and the Ukraine, and coincidentally a Ukrainian sand artist – Kseniya Samanova – won Ukraine's Got Talent. We would explore the player's humanity through her sand art. This fully integrated digital campaign PUMA Football a unique and nationalistically relevant footprint at the tourney.

A man wearing a virtual reality headset, immersed in a digital experience, with a focused expression on her face.
A woman in a helmet with a light trail, suggesting movement or speed in a dynamic outdoor setting.
A woman with her eyes closed, wearing a helmet, appears to be in a moment of concentration or relaxation.
Clan B
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Clan B
CONTACT
Clan B
CONTACT