WAITROSE
THE COMFORT OF CHRISTMAS
Category
Campaigns
Christmas is a strong emotive trigger. Childhood memories, family moments, crackling fires or the smiles of little ones bring back feelings of nostalgia. We tapped into this well of emotion for Waitrose.
Solution
The woolly jumper exudes cosiness, comfort and warmth - with a line to echo the sentiment. We kept the knitted theme for various icons throughout the piece. Finally, we created gift idea sections to inspire.
